Sunday, August 29, 2010

Cervo: Maruti’s Answer to Tata Nano



India experienced a watershed moment when Ratan Tata fulfilled his promise
with the launch of Nano, the most economic vehicle in the Indian market, and
arguably, in the world. Ever since the launch of Tata Nano, the whole globe
is behind the idea of cheaper wheels. Now, it’s the turn of Maruti, who is
seriously planning a car priced closer to Nano, and it could apparently be
the Cervo <http://en.wikipedia.org/wiki/Suzuki_Cervo>, a compact five door
mini that might put the other kids on the block in the shade. 
The Cervo looks like a smaller Chevrolet
Beat<http://www.chevrolet.co.in/content_data/AP/IN/en/GBPIN/001/beat-model...>with
cues from Honda
Jazz <http://www.hondacarindia.com/jazz/index.aspx>’s design. The phenomenal
fuel efficiency is one of the USPs of this car.
<http://yfittopostblogin.files.wordpress.com/2010/08/maruti_cervo_stee...
Powered by Suzuki’s 660cc engine – as against Nano’s 623cc – the Cervo could
be priced between 1.5 to 2 lakhs, a little higher than Nano. But Cervo looks
too stylish and futuristic to be priced under 2 lakhs. So it’s obvious that
Maruti needs to delete some of the features available in the car, or use a
cheaper material to make a potent contender to Nano. 
Inside, the dashboard of the Cervo looks almost like the Swift, with the
rectangular air vents in the centre and the circular ones on the sides.
Power windows and airbags are available in the international markets but
chances are that Indians will have to compromise on that. 
Although not all can repeat the Nano story, Maruti has resources and
expertise to come up with such a model at a cheap price without compromising
on quality. But can they pull it off? Let’s all hope so.
 <http://en.wikipedia.org/wiki/File:5th_Suzuki_Cervo.jpg>
 <http://en.wikipedia.org/wiki/File:5th_Suzuki_Cervo.jpg>
Suzuki Cervo 
In November 2006, Suzuki reintroduced the Cervo
name.[11]<http://en.wikipedia.org/wiki/Suzuki_Cervo#cite_note-10>The
modern, Alto-based Cervo is still a kei
car <http://en.wikipedia.org/wiki/Kei_car> but is much more luxurious than
its predecessor. The Cervo originally came equipped with the 658 cc K6A
engine (54 hp in the normally aspirated
VVT<http://en.wikipedia.org/wiki/Variable_valve_timing>
*G* version, 60 hp in the turbo *T* and *TX* version). It is only available
as a five-door with a four-speed automatic (with a manual mode in the turbo
cars), and is marketed as a more masculine alternative to the MR
Wagon<http://en.wikipedia.org/wiki/Suzuki_MR_Wagon>.
The nicer grade Cervos came with keyless entry and
Bluetooth<http://en.wikipedia.org/wiki/Bluetooth>.
In June 2007 a *G Limited* normally aspirated model was added, with the
fourteen-inch alloys and rear spoiler of the *TX*. 
In October 2007, the Cervo received the Good Design
Award<http://en.wikipedia.org/wiki/Good_Design_Award>,
and the *SR* version was introduced. This had a new, 64 hp direct
injection<http://en.wikipedia.org/wiki/Gasoline_direct_injection>turbo
engine and a seven-step CVT
transmission<http://en.wikipedia.org/wiki/Continuously_variable_transmission>,
the first time for such a combination to be available. With front wheel
drive, this car achieved a remarkable 23.0 km/l (54 mpg) on the test cycle.
The Cervo also received some minor updates across the line, with new liquid
seal engine mounts and suspension changes. In May 2008 the range received
more minor updates, with new colors being added and a new limited edition
model, the *G Limited II*, which featured alcantara interior and a sporty
exterior. Other models received new aero parts and other equipment, gas
discharge headlights were now available on the *SR*.
 Suzuki Cervo SR
[image: 2007 Suzuki Cervo
01.JPG]<http://en.wikipedia.org/wiki/File:2007_Suzuki_Cervo_01.JPG>[image:
2007 Suzuki Cervo
02.JPG]<http://en.wikipedia.org/wiki/File:2007_Suzuki_Cervo_02.JPG
In May 2009, the Cervo received its most recent upgrade. The *T* model was
discontinued, the *TX* received the "aero" front dam of the *SR* while the
gas mileage of the *G* version was improved to meet the 15% gas mileage
improvement goals for Japanese fiscal year 2010. The very efficient *SR* is
the only turbocharged Kei car <http://en.wikipedia.org/wiki/Kei_car> to
qualify for the lower tax grades for especially environmentally friendly
vehicles, combining this with being the most powerful version. The Cervo was
discontinued by Suzuki during March 2010.
[edit<http://en.wikipedia.org/w/index.php?title=Suzuki_Cervo&action=edit&se...>
] Maruti Cervo 
Maruti Suzuki <http://en.wikipedia.org/wiki/Maruti_Suzuki>, the
Indian<http://en.wikipedia.org/wiki/India>subsidiary of Suzuki is
planning to launch a reduced version of Cervo in
Indian market as a competition to Tata
Nano<http://en.wikipedia.org/wiki/Tata_Nano>
.[12] <http://en.wikipedia.org/wiki/Suzuki_Cervo#cite_note-11
Suzuki expects to regain the market prominence in the small car segment it
had enjoyed during the era of Maruti
800<http://en.wikipedia.org/wiki/Maruti_800>.
Maruti Cervo is priced between Rs 150,000 - Rs 200,000 (ex-showroom Delhi),
which is higher than the price of Tata Nano. 
Cervo is expected to be rolled out within
2010.[13]<http://en.wikipedia.org/wiki/Suzuki_Cervo#cite_note-12

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